Staff Site

Promotion

Promotion

Teaser Video

One of the best ways to promote the Club is by sharing our 2021 TD Summer Reading Club (TDSRC) teaser video [coming soon]. The video highlights the key features of the Club. You can share the video on your library’s social media platforms, embed it on your library’s website, or send it via email to your school and community contacts.

Promote the Club using social media

Social media is a great way to promote the TDSRC and to let parents know they can register their kids for the Club on our website starting in mid-June.

We have official Facebook and Twitter accounts for the TDSRC. Parents and caregivers are the primary target audience for these platforms. We want them to see how accessible, welcoming, engaging, fun, inclusive, inspiring and flexible the TDSRC is!

If you haven’t already done so, please follow us on social media to keep up to date with our latest news and events. You can also share your library posts with us for amplification. The official social media usernames for the TDSRC are @TDSRC_CLETD for Twitter and @TDSRC.CLETD for Facebook. The official hashtag is #TDSRC. We also have social media banners you can use on your library’s social media accounts.

Here are some ways you can help us grow our community of readers across Canada:

  • Like and follow our national Facebook and Twitter pages
  • Invite your network—parents, friends and family—to like us too
  • Comment on, like and share our posts
  • Write a personal review of the program or encourage families who have participated in the past to write a review
  • Use the @mention or tag us when you post relevant content about the TDSRC

Additionally, consider using your library’s social media to:

  • build excitement throughout June in anticipation of the TDSRC 
  • encourage TDSRC registration on our website starting in mid-June
  • run contests
  • offer literacy tips for parents and encourage discussion with your patrons
  • connect and collaborate with other participating libraries across the country

Promote the Club on your library’s website

Use your library’s website to promote the TDSRC. Ask your web team to create a special page, banner or icon for the TDSRC. On that page, you can include information on the Club and link kids and parents directly to our website to register.

Promote to schools

Forming a partnership with your local schools is a great way to promote the TDSRC and reach more kids. Contact local schools to promote this summer’s Club (and remember to share the teaser video whenever you can!)

Presenting to schools virtually

We’ve designed resources you can use in virtual presentations to classes. Our Join the Club! presentation [coming soon] highlights the important elements of the 2021 program. Add content to the presentation as desired to fit your local program, or create your own presentation using our branded PowerPoint template. When presenting to a class, share your screen with the students as you talk through the items in your presentation and leave time for questions throughout.

Consider adding a fun element tailored to the age range of the group, such as an interactive story, picture book, book talk or magic trick. We’ve created a TDSRC Silly Story to help you promote the Club in a fun way that works well for virtual visits. To use the Silly Story, prompt kids for a list of words and add them to the story while sharing your screen with the class.

Distributing promotional TDSRC material

Check with schools ahead of time to see if they are accepting printed material for distribution. If they are, consider making a sample package of TDSRC materials for the schools’ teacher-librarians or principals. We’ve prepared customizable memos that explain the benefits of TDSRC, which can be sent out to schools along with the material.

The top recommended reads brochure contains information for parents and caregivers and the fortune teller is a fun and simple way to promote the Club to kids. Consider distributing both items to your local schools for Club promotion.

Promote to parents with babies and preschoolers

Our pre-reader notebook is designed for parents and caregivers to use with young children (ages 0–5). Consider organizing virtual visits to parental groups where you can highlight that the notebook includes activity ideas based on five skill-building practices—talking, singing, playing, writing, and reading—for them to engage in with their child. When practised every day, the activities will build language skills and can help their child become a reader. It’s important to highlight that the program materials will even benefit babies—encourage everyone to join the Club.

Multilingual welcome message for parents and caregivers

We created a simple message to explain the TD Summer Reading Club to parents and caregivers. It is available for you to download and print as needed, in English and French as well as these languages.

Arabic

Cantonese

Cree

Inuktut

Mandarin

Ojibway

Punjabi

Spanish

Tagalog

At the bottom of each message, there is space for you to add your library’s URL and logo.

Decorate your library

New illustrations by our 2021 artist, Dave Whamond, are available on our Images page. Staff can use the images on display boards, windows, program flyers or anywhere else in the library to advertise the Club.

Follow us on Pinterest for great display ideas. Our Recommended Reads page is a great place to start when creating book displays in your library.

Get Your Summer Read On Day

[coming soon]

Advertise in your local newspaper

Send copies of the program and promotional materials, along with information about the Club and the TDSRC website, to your local newspaper. If your budget allows, consider buying space in the paper to run one of our print ad templates. Please be sure to adhere to the brand guidelines when designing your ad.

Local television and radio

Send your local cable and radio channels a brief description of the Club and ask that they encourage parents and caregivers to register kids. For television broadcasts, take the print materials and explain how children can register, collect stickers and track reading in their notebooks and on the website.